About the group

A quiet holding company with loud results.

Alsabi Group AS is a privately held Norwegian group. We own and operate companies in e-commerce, software and data, and we invest in businesses where our operating experience makes a measurable difference.

A

ALSABI

CEO & Founder

“I don't build and invest to flip them. I build and invest in companies I would be happy to run for the next twenty years.”

Alsabi founded the group around a simple idea: the best owner of a business is someone who understands how it actually makes money. That belief started in e-commerce and logistics, where margin lives in operations and data accuracy, and it now shapes every company in the portfolio — from tender marketplaces to pricing software.

Today he leads Alsabi Group AS as sole owner, setting strategy across the portfolio and personally meeting every founder who approaches us.

Values

Three things we refuse to compromise on

01

Long-term ownership

We buy and build to keep. No fund clock, no forced exit, no pressure to strip a company for a headline.

02

Operational depth

We know warehouses, catalogues, margin sheets and release cycles. Strategy without operations is decoration.

03

Nordic roots

Norway is our home market. Small enough to know everyone, demanding enough to keep us sharp.

Timeline

How the group took shape

Chapter IWheelsFelgGiganten is built into a leading Norwegian wheel and tyre destination.
Chapter IIAcross the borderFälgGiganten Sweden and Felghuset extend the retail platform into new markets and segments.
Chapter IIISoftwareForretningsflyt, Prisferdig and Anbudssentralen turn internal tooling into products for other companies.
Chapter IVData & capitalFitmentBase anchors the group's data layer while Alsabi Group invests in founder-led companies.

Let's talk about your company

Whether you are starting, scaling, selling or raising — the conversation starts the same way.

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